As can be deduced from the magazine title alone, the magazine has a target audience of people that play on the Xbox 360. This is good because it can cover content and topics that pertain to the console and will interest the readers; however it is also a bad thing because it means that they are sticking with one target audience instead of offering content that could bring in more readers by diversifying their content within the magazine.
The front cover is typically what a gaming magazine uses for a cover, lots of images with text sprawled round the edges, throwing game titles of up and coming games that are going to be released within the next month or so, drawing potential readers in so that they can see what is being discussed about these new games. The price is also plastered in the top right corner of the magazine cover so that the reader
Within the pages of the magazine itself, the reader will find a collection of reviews for games that have been released along with discussions about the happenings with games that are to be coming out and the publisher’s efforts to make the games stand out and have that extra bit of appeal to players. The type of writing within the magazine is more laid back than in Edge magazine, which was quite formal, the writers within Xbox 360 Gamer try to relate to the readers by using slang that would only be known to the readers, they also put across their own opinions a lot more than they do try to be objective about the games, this can be bad as it can put readers off games because they would be looking for a review and instead they are reading someone opinion on what a game is going to be like or what the game should be like along with the good and bad points that the writer thinks the game has.
The magazine is well laid out inside because it has the game reviews, a couple of interviews with people working in the industry along with some topics for discussion about things that have been happening within the industry, along with a lot of advertising for games that are coming out. Flicking through the magazine it looks like there is actually more advertising than there is actual content, which could explain the magazines average cost of £3.49 instead of something higher because they spend some time talking about games and the rest advertising them.
Overall the magazine is being rated 3/5 because it secludes a large part of the gaming community by being solely for Xbox gamers instead of being a magazine with a little bit for everyone. They also tend to go off on their own opinions a lot more instead of offering a non-biased review so that readers can make an informed decision about the games they are reading, instead they will be going off of the writers views on the game that tend towards either the good or the bad of the game instead of it being balanced. The main reason for the magazine receiving 3/5 though is because of the large amount of advertising within the pages of the magazine, they could pack more information and content in the pages instead of splattering advertisements everywhere to act as filler.